I understand that sometimes video feels like more trouble than it's worth...
You know that everyone else is doing video
You don't have time to think about what to film
You don't know where to start or how to do it well
If this is you, then you've come to the right place.
I make growing with video easier
Most businesses think video just belongs on social media, where it disappears after a few days.
When that’s the case, it's easy to see video as a cost rather than something that helps to run and grow your business.
I help businesses use video across their whole business to attract customers, drive sales and save you time.
Introducing...
The Video Operating System
The Video Operating System is a simple way of thinking about how to utilise video across an entire business, not just on social media.
Video can help people discover you, trust you, decide to work with you, and save you time once they do. This framework helps us decide what kind of video to make, and how to use it so that it actually supports your business rather than becoming just another thing to do.
Visibility
Utilise video to be seen regularly by the right people and grow an engaged audience.
Authority
Show people that you know what you're doing and reduce the risk of choosing you.
Sales
Help potential customers answer the question "is this right for me?" and say yes.
Systems
Use video in your systems to save time, reduce repetition, and keep things running smoothly.
Hey, I'm Gavin
I’ve spent years working across photography, video, and online marketing working with small businesses who know they should be using video but aren’t sure how to do it.
That’s why I developed The Video Operating System – a practical way of using video across your business to attract the right people, systemise your business and help get people to say "yes".
I also run my own online business - The Chef Stage, which is an online platform celebrating Scottish food and drink.
